Words To Avoid When Listing Your Rental Property
Word choice in rental listings can have an enormous effect on their ability to attract tenants. Certain words can unintentionally convey negative connotations and put prospective renters off. To optimize your rental listing and appeal to a wide audience the correct language must be employed. Here are a few words you should avoid when creating one:
“Cozy”
Although “cozy”, often used to describe properties, can sometimes be taken to mean small and cramped, use more neutral and specific words such as ‘comfortable” and “inviting” instead.
“Unique”
Utilizing the word “unique” when listing properties may lead viewers to wonder about its more unusual aspects and features, so instead emphasize specific amenities or features that set apart your property without using “unique.”
“Cheap”
Describing a rental as “cheap” could imply low quality or poor conditions in its properties. Instead, use terms like “affordable”, “budget-friendly” and “value-for-money” to express its worth without diminishing its appeal.
Assign a “Fixer-Upper”
Labeling your home as a “fixer-upper” can deter prospective renters looking for fully renovated units that are move-in ready. Instead, focus on its potential and utilize any renovation work as selling points rather than detractors from renters considering renting your property.
“Needs Tender Loving Care”
Phrases such as “needs TLC”, which is similar to “fixer-upper”, could suggest to renters that a property requires major repairs and maintenance work, instead focusing on its potential and showing tenants why this property might make for a good rental option.
“Quiet Neighborhood”
While renters often seek quiet areas, this phrase could mislead potential renters into thinking their neighborhood lacks vitality or amenities. To provide more accurate depictions, describe its physical characteristics such as proximity to parks, schools, or shopping centers.
“Old”
Describing your property as “old” might imply its features are outdated or it doesn’t include modern amenities; to make your property stand out more effectively, emphasize its timeless charm or historic heritage instead.
“Minimum requirements”
It could discourage potential renters if they feel as though they do not meet these criteria, instead providing clear guidelines regarding application eligibility.
“Landlord”
Referring to yourself in your listing as a “landlord” can create negative stereotypes about tough or indifferent landlords. Instead, using terms like “property agent” or “leasing manager” conveys professionalism more effectively.
“Pet Free Zone or No Animals Allowed”
Renters with pets could feel alienated by your listing if it specifies “no pets”, even though some landlords have valid reasons to prohibit pets. Consider offering more neutral language when discussing pet policies to appeal to a wider variety of tenants.
Selecting appropriate words when listing a rental property is key to attracting qualified tenants and creating interest in it. Avoid potentially offensive terminology by instead emphasizing positive and descriptive language that highlights all its features in a way that draws potential renters in.